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Terry Eddy

Terry Eddy

Assistant Professor of Recreation and Sport Management

College of Education and Health Professions

(HHPR)-Health, Human Performance, & Recreation

Phone: 479-575-5437

Fax: (479) 575-5778

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Dr. Eddy is an assistant professor of Recreation and Sport Management, and Director of the Sport Consumer Research Lab.  He joined the University of Arkansas for the fall 2014 semester after working as an assistant professor of sport management at St. John’s University in Queens, N.Y., from 2011-14. Prior to that, he was a graduate teaching assistant and co-director of the Sport Marketing Research Institute during his doctoral work at the University of Northern Colorado. Dr. Eddy has experience in ticket sales and marketing in both college and professional sport, and he spent a number of years as a counselor and athletic director in the youth camp industry in the Northeastern United States.

  • Sport Sponsorship – The effectiveness of sponsorship and consumers’ attitudes toward sponsorship
  • Sport Consumer Behavior – The interests, attitudes, and behaviors of the sport consumer
  • Financial Management of Sport – The financial issues and implications of both professional and college sport
  • Social Media in Sport – Sport marketing using social media and issues related to social media use in college athletics

Sport Marketing and Sponsorship, Research Methods in Sport, Sport Finance and Economics, and Introduction to Sport Management

  • Ph.D., University of Northern Colorado, Sport & Exercise Science, 2011
  • M.S., West Virginia University, Sport Management, 2007
  • M.S., Memorial University, Pure Mathematics, 2006
  • B.S., Memorial University, Mathematics, 2003

PEER-REVIEWED PUBLICATIONS:

Mayer, K., Morse, A., Eddy, T., & Love, A.  (In Press).  An empirical analysis of constraint factors that affect student non-attendance.  International Journal of Sport Management and Marketing.

Rascher, D., Eddy, T., & Hyun, G.  (2017).  What drives endorsement values for superstar athletes?  Journal of Applied Sport Management, 9(2), 1-10.

Eddy, T., Dwyer, B., & Slavich, M. (2017).  The impact of team outcomes, brand connection, and game attendance on the corporate image of a stadium naming rights sponsor. Journal of Applied Marketing Theory, 7(1), 1-17.

Cork, B. C., & Eddy, T. (2017). The retweet as a function of eWOM: A study of athlete endorsement activity on Twitter.  International Journal of Sport Communication, 10(1), 1-16.

Eddy, T., Reams, L., & Dittmore, S. (2016).  Motivations and mediated consumption habits of mixed martial arts online message board users.  International Journal of Sport Communication, 9(4), 440-459.

Eddy, T., & Cork, B. C.  (2016). Differences between consumer segments’ behavioral intentions in a naming-rights sponsorship scenario. Journal of Issues in Intercollegiate Athletics, 9, 142-162.

Eddy, T., Rascher, D., & Stewart, R. (2016).  Economic factors influencing attendance at college football postseason bowl games.  International Journal of Sport Finance, 11(1), 26-45.

Sung, J., Koo, G. Y., Dittmore, S. W., & Eddy, T. (2016). Factors that drive team identification in intercollegiate athletics: A perspective on product involvement.  Journal of Physical Education and Sport, 16(3), 752-760.

Havard, C., Eddy, T., & Ryan, T.  (2016).  Examining the impact of team identification on rival perceptions and behavior of intercollegiate athletics fans.  Journal of Applied Sport Management, 8(2), 33-49.

Reams, L. & Eddy, T., & Cork, B. C.  (2015).  Consumer points of attachment and sponsorship outcomes in the Ultimate Fighting Championship.  Sport Marketing Quarterly, 24, 91-104.

Popp, N., Eddy. T., & McEvoy, C.  (2015).  Plains State University’s naming rights dilemma. Case Studies in Sport Management, 4, 1-7.

Dwyer, B., Eddy, T., & LeCrom, C. W.  (2014).  Destined for success?  Team identification and attributional bias of NFL fans.  Journal of Sport Behavior, 37(4), 333-350.

Eddy, T.  (2014).  Measuring effects of naming-rights sponsorships on fan purchasing intentions.  Sport Management Review, 17, 362-375.

Eddy, T., & Gerstner, G.  (2014).  The USGA ban on the anchored putting stroke: Was the decision based on empirical evidence?  Journal of Contemporary Athletics, 8(4), 235-248.

Havard, C., & Eddy, T.  (2013).  Qualitative assessment of rivalry and conference realignment in intercollegiate athletics.  Journal of Issues in Intercollegiate Athletics, 6, 216-235.

Havard, C., Eddy, T., Reams, L, Stewart, R, & Ahmad, T. (2012).  Perceptions and general knowledge of online social networking activity of university student-athletes and non-student-athletes.  Journal of Applied Sport Management, 4(1), 14-31.  (Editor’s Choice Award)

Dwyer, B., Eddy, T., Havard, C., & Braa, L. (2010). Stakeholder perceptions of an athletic program’s reclassification from NCAA Division II to NCAA Division I (FCS) membership: A case study. Journal of Issues in Intercollegiate Athletics, 3, 76-97.

PROFESSIONAL PRESENTATIONS:

Eddy, T., Cork, B. C., & Lebel, K. (2016). Assessing the implementation of sponsor activity by activation type on Twitter.  Sport Marketing Association Conference, Indianapolis, IN.

Cork, B. C., & Eddy, T. (advisor) (2016).  Investigating sponsorship processing, attitudes, and outcomes associated with a new community-level race series.  Poster presentation at Sport Marketing Association Conference, Indianapolis, IN.

Sung, J., Koo, G., Dittmore, S., & Eddy, T. (2016). Effects of situational and enduring involvement on team identification.  North American Society of Sport Management Conference, Orlando, FL.

Lebel, K., Eddy, T., Cork, B. C. (2016). Show and tell? How sport manufacturers are re-defining their self-presentation on digital platforms.  North American Society of Sport Management Conference, Orlando, FL.

Cork, B. C., & Eddy, T. (advisor) (2016). An analysis of athletes’ social media behaviors relative to endorsements.  Poster presentation, North American Society of Sport Management Conference, Orlando, FL.

Eddy, T., Dwyer, B., & Reams, L. (2016). Naming-rights sponsorship outcomes and the role of fan connections to college campuses and stadia.  Association of Marketing Theory and Practice Conference, St. Simons, GA.

Blaszka, M., Lebel, K., & Eddy, T. (2016). Show don’t tell: How golf manufacturers are using digital to express their personality.  Summit on Communication and Sport, Grand Rapids, MI.

Eddy, T., Lebel, K., & Cork, B. C. (2016). An investigation of the impact of sponsor activation on Twitter.  American Marketing Association Winter Educator’s Meeting, Las Vegas, NV.

Eddy, T., & Reams, L. (2015). Motivations and mediated consumption of online MMA message board users. Sport Marketing Association Conference, Atlanta, GA.

Cork, B. C., & Eddy, T. (2015).  A conceptual framework for understanding college athletic donor motivation and behavior.  Southern Sport Management Association, Baton Rouge, LA.

Rascher, D., Eddy, T., & Hyun, G.  (2014).  The market for elite athlete endorsements.  Sport Management Association of Australia and New Zealand, Melbourne, Australia.

Cork, B. C., & Eddy, T. (advisor) (2014).  A comprehensive conceptual framework for understanding the college athletic donor. Poster presentation, University of Arkansas Graduate School poster competition, Fayetteville, AR.

Reams, L., & Eddy, T.  (2014). Ultimate Fighting Championship consumer points of attachment and sponsorship outcomes.  Poster presentation, Sport Marketing Association, Philadelphia, PA.

Havard, C., Ryan, T., & Eddy, T. (2014).  Examining rival perceptions of intercollegiate athletics fans.  Poster presentation, Sport Marketing Association, Philadelphia, PA.

Eddy, T. (2014).  Where is everyone?  Examining college football bowl game attendance.  Invited presentation to the University of Arkansas HHPR Graduate Research Seminar.  Sept. 19, 2014.  Fayetteville, AR.

Eddy, T., & Dwyer, B.  (2014).  The impact of team outcomes, brand connection, and game attendance on the corporate image of a stadium naming-rights sponsor.  North American Society for Sport Management, Pittsburgh, PA.

Reams, L., & Eddy, T.  (2014).  Evaluating and developing sponsorship opportunities in the Ultimate Fighting Championship: A case study.  Teaching and Learning Fair: North American Society for Sport Management, Pittsburgh, PA.

Eddy, T., Stewart R., & Rascher, D.  (2014).  An examination of consumer demand for college football bowl games.  College Sport Research Institute’s Scholarly Conference on College Sport, Columbia, SC.

Dwyer, B., & Eddy, T.  (2013).  Team identification and the attributional bias of NFL fans.  North American Society for Sport Management, Austin, TX.

Reams, L., Eddy, T., & Kang, K. J.  (2013).  The squared circle: An analysis of professional boxing legislation and Antonio Margarito.  Poster presentation: North American Society for Sport Management, Austin, TX.

Eddy, T., & Gerstner, G.  (2013).  The USGA ban on the anchored putting stroke: Was the decision based on empirical evidence?  Eastern Economic Association, New York, NY.

Eddy, T.  (2012).  Measuring effects of naming-rights sponsorship on fan purchasing intentions. Sport Marketing Association, Orlando, FL.

Mayer, K., Morse, A., Eddy, T., & Love, A.  (2012).  An empirical analysis of factors that affect student non-attendance at Mississippi State volleyball.  Sport Marketing Association, Orlando, FL.

Havard, C., Eddy, T., & Lane, Z.  (2012).  Effects of conference realignment on rivalry in college athletics: A qualitative examination. College Sport Research Institute’s Scholarly Conference on College Sport, Chapel Hill, NC.

Stewart, R., & Eddy, T. (2012) Economic factors influencing attendance at college football postseason bowl games.  College Sport Research Institute’s Scholarly Conference on College Sport, Chapel Hill, NC.

Eddy, T., & Havard, C.  (2011) Uses and gratifications associated with sport consumption on Twitter.  Sport Marketing Association, Houston, TX.

Eddy, T. (2011) Consumer attitudes toward naming-rights sponsorships in college athletics. North American Society for Sport Management, London, ON.

Havard, C., & Eddy, T. (2011). Exploring the effects of conference expansion and realignment on fans of rival college athletic programs. College Sport Research Institute’s Scholarly Conference on College Sport, Chapel Hill, NC.

Eddy, T. (2010).  Corporate naming-rights sponsorships and their limited presence in NCAA Division I athletics. Sport Marketing Association, New Orleans, LA.

Havard, C., Eddy, T., & Reams, L. (2010).  Fan perceptions toward sport organizations’ use of online social networking and texting for consumer engagement. Sport Marketing Association, New Orleans, LA.

Sharp, L., & Eddy, T. (2010).  Leveraging competitive advantage: Creating synergy between strategic management and contract law in college athletics. North American Society for Sport Management, Tampa, FL.

Eddy, T., Havard, C., Stewart, R., & Reams, L. (2010).  Effects of public relations crises on the organizational effectiveness of NCAA Division I athletic departments. College Sport Research Institute’s Scholarly Conference on College Sport, Chapel Hill, NC.

Havard, C., Eddy, T., Reams, L, Stewart, R, & Ahmad, T.  (2010). General knowledge and perspectives of online social networking of student-athletes. College Sport Research Institute’s Scholarly Conference on College Sport, Chapel Hill, NC.

Eddy, T., Havard, C., Braa, L. (2009).  Stakeholder perceptions of an athletic program’s reclassification from NCAA Division II to NCAA Division I (FCS) membership. College Sport Research Institute’s Scholarly Conference on College Sport, Chapel Hill, NC.