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Stephen W. Dittmore

Stephen W. Dittmore

Assistant Dean for Outreach and Innovation

Professor of Recreation and Sport Management


(BCSS)-Boyer Center For Student Services

Phone: 479-575-6625

Fax: (479) 575-5778

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Dr. Dittmore began at the University of Arkansas in Fall 2008 and currently serves as the Assistant Department Head/Graduate Coordinator for the Department of Health, Human Performance and Recreation. His faculty appointment is as associate professor in recreation and sport management.

Prior to entering higher education, he worked 10+ years in sport public relations. Dr. Dittmore received a PhD in educational leadership and organizational development from the University of Louisville in 2007, an MA in communication from Drake University in 1995, and a BA in news-editorial journalism in 1991, also from Drake University.

He had the good fortune of working at two Olympic Games (Atlanta 1996 and Salt Lake City 2002), traveling to 10 countries, and presenting at the IOC headquarters in Lausanne, Switzerland. He has worked three U.S. Olympic Festivals, a Pan American Games, an NCAA Final Four, and countless professional, collegiate, and international sporting events. Most recently, Dr. Dittmore served as Venue Media Manager for aquatics at the 2015 Special Olympics World Games in Los Angeles.

My primary research interests center on issues of content management in the digital age. These issues include the intersections of sport media rights, government regulation, copyright, and content restrictions.

RESM 5293 - Athletics and Higher Education

RESM 5333 - Sport Media and Public Relations

RESM 5853 - Capstone in RESM

Ph.D. (Educational Leadership and Organizational Development) University of Louisville, 2007

M.A. (Mass Communication) Drake University, 1995

B.A. (News-Editorial Journalism) Drake University, 1991

2017-18 Publications


Li, B., Dittmore, S. W., Scott, O., Lo, W-J., & Stokowski, S. (in press, April 2018). Why we follow: Examining motivational differences in following sport organizations on Twitter and Weibo. Paper submitted to Sport Management Review. Published online May 8, 2018, as doi:

Li, B., Scott, O., & Dittmore, S. W. (in press, November 2017). Twitter and Olympics: Exploring factors which impact fans following American Olympic governing bodies. International Journal of Sports Marketing & Sponsorship. Published online June 5, 2018, as doi:

Son, J., Koo, G-Y., Sung, J., & Dittmore, S. W. (in press, September 2017). Effects of team identification on college adjustment: A cross-national study between American and Korean students. Journal of Contemporary Athletics.

Stokowski, S., Dittmore, S.W., Stine, G.D., & Li, B. (2017). Resource decisions in academic services: Which factors predict positive APR scores at NCAA Division I institutions?. Journal of Contemporary Athletics, 11(3), 173-188.

Li, B., Dittmore, S. W., & Scott, O. (2017). Points of attachment on social media: Exploring similarities and differences between Chinese and Western National Basketball Association fans.  Asia Pacific Journal of Sport and Social Science, 6(3), 201-215. Paper published online April 4, 2017, as doi: 10.1080/21640599.2017.1304503

Dittmore, S. W. & Li, B. (2017). Serve and volley: A political economy view of the Tennis Channel’s 6-year carriage battle. Journal of Sports Media, 12(2), 103-123.

Sung, J., Koo, G-Y., & Dittmore, S. W. (2017). Role of intercollegiate athletics’ identification in student adjustment to college life. Journal of Research in Business, Economics and Management, 9(3), 1680-1691.

Li, B., Stokowski, S., Dittmore, S. W. & Scott, O. M. (2017). For better or for worse: The impact of social media on Chinese sports journalists. Communication & Sport, 5(3), 311-330.  Paper published online November 30, 2015, as doi: 10.1177/2167479515617279

Li, B., Stokowski, S., Dittmore, S. W., Malmo, J. & Rolfe, D. T. (2017). A case study of self-representation on Twitter: A gender analysis of how student-athletes portray themselves. Global Sport Business Journal, 5(1), 61-75.

Dittmore, S. W. & Hutchins, B. (2017). Privilege over innovation: Sports broadcasting, mobile television and the case of Aereo. Journal of Legal Aspects of Sport, 27, 3-18.

2016 University of Arkansas College of Education and Health Professions Outstanding Advising and Mentoring Award

2011 University of Arkansas College of Education and Health Professions Rising STAR Award